All Industries Covered
No matter what industry you work in, we’ve got it covered. From global to local, from private to charities, to government bodies.
Executive Summaries
Each chapter is summarised at the start for your benefit. See what’s covered and what you expect to get out of it before you dig in.
‘Lessons Learned’
The social media leaders interviewed in the book share their learnings honestly, this will help you avoid making the same mistakes.
Free Alumni Network
As with any good ‘MBA’ course our readers connect with each other to ask questions, look for new jobs or a new team member!
Social media is an opportunity for every department, not just Marketing
“Insightful!”
Xabier Ormazabal, Head of UK Marketing, Salesforce.com
“Fascinating!”
Will Lockie, Head of E-Commerce, Evans Cycles
“Pragmatic!”
Jeremy Woolf, Global Digital and Social Media Lead, Text100 Global Communication
“Inspirational!”
Eb Adeyeri, Senior Consultant, Dachis Group
“Great mix!”
Stuart Handley, Communications Director, Mimecast
“Learning from the best!”
Michael Netzley, PhD, Academic Director, SMU Executive Development, Singapore Management University
The Social Media MBA paints the big picture; The Social Media MBA in Practice goes into the details
Reading the book? Join the alumni network now!
