Ready to become a master?

The Social Media MBA is the Amazon bestselling series of books aimed at professionals that want to take their social media strategy development and delivery to the next level.


All Industries Covered

No matter what industry you work in, we’ve got it covered. From global to local, from private to charities, to government bodies.

Executive Summaries

Each chapter is summarised at the start for your benefit. See what’s covered and what you expect to get out of it before you dig in.

‘Lessons Learned’

The social media leaders interviewed in the book share their learnings honestly, this will help you avoid making the same mistakes.

Free Alumni Network

As with any good ‘MBA’ course our readers connect with each other to ask questions, look for new jobs or a new team member!

Look Inside

Why not read some sample chapters from the books.

Social media is an opportunity for every department, not just Marketing


Xabier Ormazabal, Head of UK Marketing,


Will Lockie, Head of E-Commerce, Evans Cycles


Jeremy Woolf, Global Digital and Social Media Lead, Text100 Global Communication


Eb Adeyeri, Senior Consultant, Dachis Group

“Great mix!”

Stuart Handley, Communications Director, Mimecast

“Learning from the best!”

Michael Netzley, PhD, Academic Director, SMU Executive Development, Singapore Management University

The Social Media MBA paints the big picture; The Social Media MBA in Practice goes into the details

Reading the book? Join the alumni network now!

The best way to learn is trial and error; minimise the errors by discussing in confidence with peers

Hire As Speaker

The creator of Social Media MBA, Christer Holloman is available to hire for tailored talks and workshops.

"As an event organiser I found Christer brilliant, engaging, well-informed and very easy to work with."

− Charlie Trotter, Travel Trade Gazette

"Christer's presentation inspired me to introduce changes to my business!"

− Erik Olsson, CEO, Redtienda

"His presentation was a masterpiece!"

− Larissa Smaguina, Co-Founder,