All Industries Covered
No matter what industry you work in, we’ve got it covered. From global to local, from private to charities, to government bodies.
Each chapter is summarised at the start for your benefit. See what’s covered and what you expect to get out of it before you dig in.
The social media leaders interviewed in the book share their learnings honestly, this will help you avoid making the same mistakes.
Free Alumni Network
As with any good ‘MBA’ course our readers connect with each other to ask questions, look for new jobs or a new team member!
Why not read some sample chapters from the books.
Social media is an opportunity for every department, not just Marketing
Xabier Ormazabal, Head of UK Marketing, Salesforce.com
Will Lockie, Head of E-Commerce, Evans Cycles
Jeremy Woolf, Global Digital and Social Media Lead, Text100 Global Communication
Eb Adeyeri, Senior Consultant, Dachis Group
Stuart Handley, Communications Director, Mimecast
“Learning from the best!”
Michael Netzley, PhD, Academic Director, SMU Executive Development, Singapore Management University
The Social Media MBA paints the big picture; The Social Media MBA in Practice goes into the details
The best way to learn is trial and error; minimise the errors by discussing in confidence with peers
Hire As Speaker
The creator of Social Media MBA, Christer Holloman is available to hire for tailored talks and workshops.
"As an event organiser I found Christer brilliant, engaging, well-informed and very easy to work with."− Charlie Trotter, Travel Trade Gazette
"Christer's presentation inspired me to introduce changes to my business!"− Erik Olsson, CEO, Redtienda
"His presentation was a masterpiece!"− Larissa Smaguina, Co-Founder, Valmiris.com